STRATEGIES ON CROWFUNDING

KICKSTARTER BOOKS

Self-published thanks to the Kickstarter project. I gathered $45,000 MXN ($2000 US approx) for my book project of publishing the books of Hologram State. ¿How did I do it?

Stablishing the brand of Hologram State

It took me 2 months to establish the brand from "zero" in Tiktok, and grow it until I reached 12k followers. I did this thanks to organic reach; content creation, and paying ads in Tiktok. Previously I have learned a lot with the instagram ads, but with TikTok was different. Then it took me another month to grow my Instagram page getting 2 thousand followers organically thanks to my redirecting of my followers in TikTok.

• Creative content for TikTok and Instagram posts
• Generating engagement in the comments
• Posting 3 to 4 days a week for Tiktok and 2 to 3 days per week in Instagram

Developing a Marketing strategy with email listing

I created an automated fluid email list. The objective of my email list was to warm up the cold followers, to convert them into fans of the Hologram book series. I did this by sending 1 email per week, every single Monday during 4 months until I announced the kickstarter campaign.

• Creating automated workflows of emails
• Engaging subject emails and complete contents
• Offering free chapters to read the books
• Segmenting Groups of people from cold subscribers to warmed up suscribers

Creating the pre-launch page of the Kickstarter Campaing

With the coming of the Kickstarter project to make it successful I needed to create a pre-launch page. This was a landing page where I registered people interested in the books. I sent all the traffic from my TikTok ads and Instagram ads to this landing page. Also, my warm-up subscribers ended up on this page to register for the campaign. Then after they had registered, I offered a VIP EXCLUSIVE pass.

• Expert analyzing cold audiences and warm-up audiences
• Creating strategies of pre-order before the kickstart began
• Expert in developing automated new email sequences for the upcoming Kickstarter launch

Funded in Kickstarter

This wasn´t an easy task. It took me 30 days of constant messages, offering discounts on Kickstarter, special rewards for the early birds, stretch goals to reach and motivate, and backer perks to acquire once they backed the campaign.

• Expert in designing the whole skeleton of a selling page on Kickstarter
• Storytelling skills to attract new comers to the series
• Expert creating rewards, early birds, stretch goals, and backer perks to engage the non-readers

As you can see I have been gathering experience in different fields. And succeded. All wasn´t gold and roses. I have had many bad experiences with online marketing, a whole lot of time and money spent in creating selling pages that didn´t sell, and also creating fun content that wasn´t as fun as I thought. However, all these 5 years gave me the courage enough, to stay in the game and learn the game. While my main craft is in writing and teaching, I put on hard work and my whole heart in everything that I do. And that´s why I have succedeed as a new independent writer.

Want to Hire me for a proyect?

I´ll be more than happy to be the consultant of your crowdfunding project, as well as managing your entire Kickstarter campaign to meet your needs and find success in your first launch. 

Or if you have any other project in mind where you think of me as your main guide. I´ll... for sure, be so happy to begin working with you.